The Summer Box Office is finally starting to heat up after a somewhat lackluster late Winter-Spring. There were a lot of duds in there from Life to Alien: Covenant and Baywatch, as well as King Arthur, Ghost in the Shell, The Great Wall and Pirates of the Caribbean: Dead Men Tell No Tales. It’s clear that people want quality over quantity. Which is why Wonder Woman, Baby Driver, Get Out and Guardians 2 all scored big at the box office. Which brings us to this week’s release, Spider-Man: Homecoming. I had a chance to see the movie a bit earlier, and I’m not parsing my words here when I say - BEST SPIDER-MAN MOVIE - so far. And when I say BEST I mean, in my humble opinion, it rivals the best of Tobey McGuire’s Spidey. If you’re a Spidey fan through and through you probably agree that Tom Holland balances the best parts of Peter Parker and Spider-Man into the complete package. Now I promise to delve in on another post about the specifics about the movie, but today I want to take a crack at guessing the opening box office for Spider-Man and what I think it might make all in.
Let’s start with the tracking. In film distribution every film that gets released appears on tracking reports about two to three weeks before its release. Spider-Man, for instance, came on tracking at around a 15 or so and is hovering around a 24 currently, the week of the release. The tricky part about tracking is that it represents polling for first choice by the consumer. If you have a lot of movies in the field either already on screen or coming out in a week or two it can potentially take away points from any film. Because of high numbers for Wonder Woman and Despicable Me, and now War of the Planet of the Apes, it’s possible that the tracking doesn’t reflect for this week the true first choice. So it’s possible that Spider-Man very well could be under-inflated and actually be higher. It’s all kind of a gamble. Early predictions have Spider-Man opening to right around 100 million for the weekend. Not too bad, and if you were to solely base it on tracking it’s a fairly conservative number. But I don’t think that’s where this film is. I’m going to take it a bit higher. I think because the film is currently fresh at 92% on Rotten Tomatoes and is garnering much early love from fans that I think it’s going to reach about 125-130 for the weekend. Which would be an improvement from Amazing Spider-Man 2 back in 2014 which opened to 91.6 million.
Now it is possible that some of the wind in Spidey’s sails has dwindled as this is the third incarnation of the superhero in as many years. But I would say Captain America: Civil War, which introduced this new Spidey last year is proof that Spider-Man is still a major draw. Spider-Man was considered one of the best parts of Civil War and I think, for fans, showed that Spidey would make a huge impression in the MCU (Marvel Cinematic Universe.) This is also the perfect timing for a film of this type, a giant blockbuster, in the heart of summer after two very equally successful and well done Super Hero blockbusters in Wonder Woman and Guardians of the Galaxy 2. I think it helps Spidey that other closer big budgeted flicks like Transformers and The Mummy underperformed. With strong dramas like Apes and Dunkirk soon to follow it could also keep Spidey afloat as those two films seem fantastic, but also very bleak. Apes should be a big grosser but I think with the dark tone it will have a much more limited audience than Spidey. The same might be said about Dunkirk as well as it has already garnered mixed reviews. War movies are always tough especially in the summer but what makes this one even more difficult, at least in the states, is the very British narrative. These types of films usually do very minimal in the U.S., so it will be a testament to director Chris Nolan if Dunkirk makes Inception or Interstellar money. So to sum up, I feel confident that Spidey will have the proper legs to get it to a strong 325-340 million all in.